Why doesn't the "Gross Profit" on my sales page match the "Gross Profit" on my profit and loss statement (P&L)?

Good question! The most common reasons for this:

1. Not every expense that is being accounted for in the P&L is attached directly to a sale.
2. If a sale has a refund/return attached to it, it is not included in the Gross Profit tile on the sales tab.
3. If an expense from a month (like a shipping label) was for a prior month's sale, it will get attached to that sale (so the P&L will report based on the shipping label's date, but the sales analytics will report based on the sale's date).